Billboard in Utah draws both controversy and praise

A small group of Utah citizens purchased add space for a Billboard which reads, BOMB IRAN. At first glance it would appear to be a pro-war message advocating military force against Iran but at a closer look this is what the entire billboard reads; Support the Troops (Troops is crossed out) followed by Military Industrial Complex. BOMB IRAN in big bold letters. on the bottom is WAR (which is also crossed out) To me this a brilliant message of not only being anti-war but anti big military and especially against force with Iran. The last thing we need to do is engage in yet another war. I think the message is strong with the billboard but since the billboard is on a highway I wonder if people will fully get the true message? Most cars will be speeding by with only "BOMB IRAN" standing out and I'm sure a lot of people won't notice the rest of the billboard. If that is the case this could have a negative effect and might come off the wrong way. I'm interested to hear what you guys think, do any of us really get to dissect a billboard when we're driving along a highway? Is it even possible to do so when driving at higher speeds? Our attention is to be on the road so most of us might not even notice a lot of billboards regardless. Or do you think a billboard like that would draw instant attention? I think the bold lettering of BOMB IRAN is very smart since it will instantly attract most peoples attention, you might even have to drive past it a few more times to fully read the sign but a level of interest has been established, therefore proving the effectiveness of the billboard. Here's the link to the article I found online.  http://www.cnn.com/video/?hpt=hp_t3#/video/us/2012/02/26/dnt-bomb-iran-billboard.ksl
It's a pretty strong message considering you don't see much in terms of anti-war and anti big military/government. Maybe this would be a billboard you would see in California or New York but coming from Utah only shows more and more people are speaking up against our constant military involvement.